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Andy horrow
Founder
Andy is an accomplished and dynamic CPG leader with a proven track record of scaling consumer brands, driving revenue growth, and leading high-performance teams. As an operator, marketer and seller, Andy brings extensive experience in all aspects of running and growing successful businesses, including brand transformation, omnichannel strategy, and product innovation. He is particularly adept at guiding founding teams to help navigate operational, commercial and investment challenges to transform innovative ideas into thriving businesses.
Andy has held key leadership roles at Protein2o (president), where he scaled annual sales from $3M to $35M, Wholesome Tea Company (Co-Founder/CMO), and Mark Anthony Beverages/Mike's Hard Lemonade (CMO). Andy spent 14 years at PepsiCo, where he was CMO of Tropicana, Global Brand Director at Pepsi and Equity Marketing Director at Gatorade.
aHMED elAZIZI
Founder
Ahmed Elazizi is an international business leader and growth strategist with three decades of experience building, scaling, and transforming consumer brands across the U.S., Europe, the Middle East, and Africa. As a former CEO, global executive, and founder of multiple ventures, Ahmed has a proven ability to turn bold ideas into successful, high-performing businesses.
Ahmed’s career blends top-tier corporate leadership—serving in senior roles at PepsiCo and The Coca-Cola Company—with hands-on entrepreneurial success. He has built companies from the ground up, led global P&Ls across 40+ markets, and delivered sustained double- and triple-digit growth in some of the world’s most competitive categories. His work spans brand creation, market expansion, operations, M&A, innovation, digital strategy, and executive team development.
Ahmed now brings this track record to his consulting practice—partnering with CEOs, founders, and private equity firms to accelerate performance, unlock new markets, shape winning strategies, and build the organizational capabilities required for sustainable long-term success.
Ahmed’s career blends top-tier corporate leadership—serving in senior roles at PepsiCo and The Coca-Cola Company—with hands-on entrepreneurial success. He has built companies from the ground up, led global P&Ls across 40+ markets, and delivered sustained double- and triple-digit growth in some of the world’s most competitive categories. His work spans brand creation, market expansion, operations, M&A, innovation, digital strategy, and executive team development.
Ahmed now brings this track record to his consulting practice—partnering with CEOs, founders, and private equity firms to accelerate performance, unlock new markets, shape winning strategies, and build the organizational capabilities required for sustainable long-term success.
Chris Connor
Founder
Chris Connor is a seasoned sales and marketing executive with a distinguished record of accelerating growth and profitability for leading consumer brands. Chris is recognized for her ability to translate strategy into execution, scale high-performing teams, and strengthen customer partnerships across multiple channels.
As Vice President of Sales at Rambler Sparkling Water, she tripled the company’s business in less than two years, built a national sales team and broker network from the ground up, and secured key distribution across Walmart, Target, Kroger, Costco, and Whole Foods. Her career spans more than 20 years with blue-chip and emerging brands—including SkinnyDipped, Quest Nutrition, Mars, ConAgra Foods, and PepsiCo—where she has consistently delivered top- and bottom-line results through strategic leadership, operational excellence, and a deep understanding of retail and trade dynamics.
Ramzi Baroudy
Senior Partner
Ramzi is a versatile business leader who has spent over 25 years leading teams and driving growth across the CPG/QSR landscape. His approach is grounded in a simple belief: sustainable growth happens when consumer insight drives strategy and cross-functional teams execute in lockstep. He’s passionate about helping founders and leadership teams navigate the messy middle—those moments when a great idea needs to become a market-ready product, when supply chain challenges threaten margins, or when organizational silos prevent breakthrough performance. His sweet spot is working with teams who need someone who’s been in the trenches and can move seamlessly between big-picture strategy and roll-up-your-sleeves execution.
Throughout his career at Nestlé, Kraft Foods, PepsiCo, and Subway, Ramzi has worn just about every hat in the playbook. He’s led brand strategy and product innovation, managed P&Ls and manufacturing operations, redesigned distributor/sourcing networks, and navigated the complexities of multi-market commercialization. His time at Nestle and Kraft gave him a strong foundation in innovation, route-to-market strategy, and the art of making brands work across diverse markets. While at PepsiCo, he took products from initial formulation through consumer testing, branding, and go-to-market execution, and he got deep into procurement, exports, and operational efficiency while running a PepsiCo bottling facility. And as CEO of Subway’s purchasing arm across the Middle East, Africa, and South Asia, he focused on supply chain optimization, cost management, and building high-performing teams across three continents.
Throughout his career at Nestlé, Kraft Foods, PepsiCo, and Subway, Ramzi has worn just about every hat in the playbook. He’s led brand strategy and product innovation, managed P&Ls and manufacturing operations, redesigned distributor/sourcing networks, and navigated the complexities of multi-market commercialization. His time at Nestle and Kraft gave him a strong foundation in innovation, route-to-market strategy, and the art of making brands work across diverse markets. While at PepsiCo, he took products from initial formulation through consumer testing, branding, and go-to-market execution, and he got deep into procurement, exports, and operational efficiency while running a PepsiCo bottling facility. And as CEO of Subway’s purchasing arm across the Middle East, Africa, and South Asia, he focused on supply chain optimization, cost management, and building high-performing teams across three continents.
